We live in a consumer society where the media and advertising industry is telling us that we lack something in our lives, which can only be fulfilled through purchasing a product. In the Fashion Industry, fast fashion is constantly encouraging consumers to buy clothes they don’t necessarily need. I’ve previously written about minimalism, because I find that when it comes to the clothes we purchase, we should take a simple approach. The clothes we have should have quality, longevity and reflect our personal style. They should be an investment, rather than a passing object that will be gone in a years time. Most of my clothes are second hand, because in my teenage years, I realised the side effects of purchasing fast fashion.
The clothes we wear have a story. Often it’s untold, and we may not know it’s background or the person who made the piece of clothing. I think it’s important to support businesses who practice what they preach, are transparent, live and breathe a positive and honest approach and have an ethos that strives to bring awareness in having a piece of clothing to treasure (not throw). When we buy less, and buy carefully and thoughtfully, we have pieces of clothing that truly reflect who we are. We don’t conform to trends, but we wear what feels most ourself.
Buying less saves money, and it also allows one to spend time to buy in places which have good values. It allows you to stop for a moment, and consider the company you are supporting and how much clothing end up in landfills. There is this desire to buy, because we are always introduced to the new, exciting and colourful. We are told that we shouldn’t be seen wearing the same thing often, but I think it should be the opposite, in that we should wear our favourite clothing as many days as we love. I think of during the colder days, where I can wear the same outfit for 2 or 3 days, by mix matching.
There is a lot of leftover clothing. When I go thrift shopping, the overwhelming amount of clothes that are looking for a new home is huge. The fashion industry thrives on mass production and as a result, mass consumption. It profits off of it, and it also in a way, thrives off telling us that we are always in need of more. However, in many aspects of our lives, we have what we need. For example, if we have a comfortable home, food and loving friends and family, we don’t have that desire to keep seeking more. We’re deeply satisfied. Yet, the media feeds us sensations to persuade us that we deserve to feel good, but only temporarily, which in turn, makes one always striving to feel that level of satisfaction.
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Repost from @fash_rev. 💚 No one should die for fashion. But five years today, 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five garment factories in Rana Plaza all manufacturing clothing for big global brands. The victims were mostly young women. Earlier that morning, workers were threatened with loss of their monthly pay if they did not proceed into Rana Plaza to work. Despite the cracks being identified the day before and their requests to not return to the factory floors, without any form of union representation they had no collective strength to stand up for themselves. There were 29 brands identified in the rubble. It would take years for some of them to pay compensation. For some families, providing DNA evidence to claim that compensation, would never be possible. To this day a high percentage of survivors are unemployed and suffer from severe trauma. Today is the reason we need a Fashion Revolution. Today we think of the true cost of our clothing. The hands that make our garments and the families they belong to and the stories that they carry. Today over at @fash_rev they will be sharing stories of garment workers from the Rana Plaza collapse and looking at what’s changed since 24.04.13. Please follow along and encourage others to join this vital movement 🙏🏽 Let’s show the industry we care about the people who make our clothes. Ask brands #whomademyclothes? www.fashionrevolution.org #fashionrevolution #tradefairlivefair Repost @fash_rev
There are many clothing companies that are raising more awareness on transparency. Where we spend our money, is essentially who we are supporting. Spending can be a form of addiction, and the satisfaction of buying materials can become a habit. Everything requires balance. Invest in well-made materials. It’s easy to buy cheap clothing, and feel good because we can look good. There’s so much behind the scenes, and it’s easy for us to let it slide by when we ignore it. The more we question #whomademyclothes the more we can encourage companies to improve their standards.
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As the year comes to a close, we want to take a moment to celebrate you, and the support you've given us this year. Thank you for your purchases, follows and likes 🌈 . . Here's to 2018 🥂 and to continue chasing our dream of creating beautiful, meaningful fashion 🧡 . . #childrenofpromise #copthelabel #wearwell #lovewell #socialenterprise #creative #womenswear #women #diversity #happynewyear #2018 #label #classic #youth #mentalwellbeing #colours #colourpalette #silk #limitededition #shop #fashion #design #local #aesthetic #ethicallymade #slowfashion #luxe #vscocam #wellington #nz
Buying less, is asking oneself, do I need this? It’s also considering if you have a piece of clothing of similar style. I’ve found from buying clothing nearly every week as a teenager, to buying two or three times a year, it’s a huge change. The clothes I wear are long lasting, whereas in the past, the clothes bought from fast fashion companies, were disposed of in the end of the year. It’s made me more confident in my own personal style, and allowed me to save money and shop more consciously.
What are your thoughts on clothing consumption?
Photography by Merab Chumburidze
If we go back in time, I was 14 when I started my first job at a cafe, and this meant taking responsibility for buying some of my own things. As a country girl, we would go into the city 2-4 times a month. I remember feeling satisfied with being able to buy my own clothes that I’d worked for. In my first year of uni in 2013, I would buy several items each month, and at the end of the year they were either left in the wardrobe or only worn 2-3 times. This taught me a lesson on choosing wisely, spending your money on clothing that will last and embracing your personal style. Over the years, I noticed the only pieces of clothing that I never threw away were predominantly my black clothes.
Our wardrobes should be filled with clothing that we will wear and make use of. In the book L’art de la Simplicité, it talks about how the things we own should have a purpose. This is why it’s important to purchase things that are good quality, long lasting and reflects who you are, in order to be useful. Minimalism doesn’t mean that you need to have the style of only wearing black, white and grey, because well, everyone has a different style. It simply means simplifying your life, not just in clothing materials, but in your lifestyle, relationships, mindset and so on. Decluttering is beneficial in the mind as well as our surroundings, as it sets free unnecessary thoughts and allows a clearer mind.
I think it’s important to mention that minimalism doesn’t mean that you only have seven items in your wardrobe, that you wear for each day of the week. It’s a reminder that we don’t need a lot in order to be happy in our lives, and that we should embrace the things we have. Therefore, you create a sense of satisfaction that isn’t attached to materials, and you have an appreciation for what you do have. It gives a sense of cleanliness and keeps your lifestyle simple, creating a space with less stress. Creating a habit of buying things of good quality means you spend wisely and am more thoughtful about what you’ll realistically use or wear for the next several years.
For fashion lovers, you should embrace your personal style, because it means you don’t buy something impulsively or for instant gratification. I remember in my teenage years, I used to buy things that in the end were not worn anymore because they didn’t completely connect with who I am. Now, I tend to buy from secondhand stores, choose more carefully or only purchase things that reflect my style. Minimalism in Fashion also ties into our lifestyle and the way we live. We live in a society that often feeds off of our fears and insecurities to make a profit, and unfortunately, we are used to this. However, the materials we own shouldn’t be a reflection of our self-worth.
Minimalism lessened my anxiety in my everyday life and made my lifestyle far more comfortable and far more stress-free. Life felt much more meaningful and enjoyable once I let go of toxic friendships, bad habits, unhealthy thinking and letting go of items that I had an emotional attachment to, but didn’t hold any value or use in my life. In The Minimalists, it says Minimalism is the thing that gets us past the things so we can make room for life’s most important things—which actually aren’t things at all.
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