Edun is a sustainable fashion label, found in 2005 by Ali Hewson and her husband, Bono. Its collections of clothing, accessories and jewellery are a reflection of local craftsmanship. The Fall collection features an eclectic, bold colourful palette and elusive design collective drew inspiration for textures and hues from the contemporary artist Mickalene Thomas. Featuring graphic patterns, cropped motorcycle jacket, chunky sweaters and zebra prints. The clothes were crafted in partnership with several different organisations Africa, including the Ethical Fashion Initiative in Burkina Faso and designer Carole Nevin in South Africa. All images from original website
In a strange but warm way, secondhand shopping makes me feel like I’m going to a shelter to adopt a cat and give it the love it deserves. It’s giving the piece of clothing another chance to be worn. It feels good to recycle and purchase something at a lower price in good quality. I was thrift shopping today and ended up purchasing a beautiful satin peach dress for $7. While I was browsing there was a pair of Gucci shoes for a tiny fraction of the original price. I remember finding a Stella McCartney dress for $30 in Sydney and it was in mint condition. Secondhand shopping is such a wonderful option for those on a budget or for anyone who wants to support less clothing ending up in landfills each year.
1. Recycle Boutique is a consignment based fashion company specialising in helping you buy and sell your secondhand designer clothing. They are a fast and easy platform to recycle your wardrobe. Whether you’re looking for that designer piece or a quirky vintage gem, they have one of the largest selections of recycled designer clothing in New Zealand. At present, a lot of our clothing is ending up in landfills throughout New Zealand. We need to recycle our secondhand clothing in order to reduce this textile waste in these landfills.
2. Tatty’s has a city outlet on High St, with a mixture of designer and vintage clothing. They also have a nice range of shoes, where I even spotted a pair of PAZZO boots! It was almost like a hidden little treasure on the street, as I must have walked past the store many times before I stepped inside. From the outside, it appears small, but as you walk in, there is a huge range of clothing inside for men and women. Everything is colour coordinated, similar to Recycle Boutique.
3. Paper Bag Princess was one of the first thrift shops I’d been to. They have affordable secondhand clothing, with branded seconded hand clothing and awesome 70s, 80s and 90s vintage clothing, theres something for everyone. Paper Bag Princess is always on the look out for cool new trends and endeavours to find the coolest items for the customers. Keep New Zealand beautiful and purchase second hand to limit textile waste and support a sustainable fashion industry. Paper Bag Princess loves to support charities around New Zealand and donates proceeds to a variety of charities.
4. Crushes is a vintage clothing and handcrafted goods stores. It all began in 2011 when Sarah and Rose decided to start their own business together. Then called The Bread and Butter Letter, it is inspired to design and manufacture affordable New Zealand made goods. They started their own in-house lifestyle label, Crushes in 2018. A place where ethical and sustainable is practised and promoted. Crushes is a concept store that celebrates conscious consumerism by selling quality wearable vintage clothing, alongside functional lifestyle goods from New Zealand makers and designers.
5. magichollow is a thrift store for your American Vintage Clothing offering a unique collection of clothing. Their team travels to the USA regularly to hand pick the coolest, most diverse vintage clothing available. magichollow is here for the growing community of people sick of the mundane and mass-produced. People who want to express their unique identity and feel really good about what they’re wearing. Last year they recycled 7,000 kg of vintage clothing. Most of that would have ended up in land fill. Their aim is to double that just as soon as we can. All of the clothing is expertly curated, cleaned and cared for.
Back in 2015, I studied at a fashion college in Sydney, after realising how much time I spent during university reading about fashion and immersing myself into it. I love the way you could express yourself through the clothing you wore, without having to say a word. I love the creativity behind fashion in creating a piece of clothing. I’m sure if you asked anyone what does fashion mean to you? Each person would have a different answer. Self-expression is important, and the ability to choose what you wear is an instant way to tell others how you see yourself, and perhaps how you want others to see you.
Personal style is more important than trends, as it means that you can reflect and be yourself authentically. However, that isn’t to say you can’t wear something that’s trending if you like it. Personal style simply means not just wearing things just because it’s ‘in fashion’ or trending, but developing your own personal style. Fashion is important. Whether some may disagree, there’s no doubt that it’s something that encompasses our daily life because, well, everyone wears clothes! When we watch films, look at art or read a book, we see, feel or read descriptions of clothing.
Last month I was at the museum, and as I walked through the different periods of history, I could see how much fashion changes with time. It’s a part of culture, history, identity, a person’s personality and artistic design. It can also be a form of hiding and disguising or open expression of our identity. In its functional elements, it ultimately keeps us warm, covered and comfortable. Fashion is a form of communication. It can emote feelings, portray images, be visually pleasing or give us inspiration.
We can communicate how we’re feeling, how we see ourselves, what we like and maybe shed a little part of our personality in what we choose to wear. There’s often a conception that the fashion industry is shallow, due to the visual elements. However, we wouldn’t be wearing the clothing we’re in right now, if the fashion industry didn’t exist. We wouldn’t be able to go into a store to purchase a clothing for certain occasions or find something that we feel comfortable or stylish wearing.
What does fashion mean to you?
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.” – Gianni Versace
photography caves collect
Eugenie is a New Zealand brand designed by Elizabeth Wilson. Her designs are all made in New Zealand, and she has a boutique in Ponsonby. Wilson studied at Otago University to be a product and graphic designer, then went to work in advertising at Y&R. She completed a graduate diploma in fashion. From there she worked as a design assistant for Karen Walker’s design assistant. Then she went back to graphic design working at Mi Piaci and Overland.
Eugénie is designed to celebrate modern, smart, creative women. It emphasises the character, wit and individuality of the wearer through a look that blends tomboy cool with art-house chic. The main focus is on fresh day wear, where the practicality and pure cut of menswear shine through, for an evening a sensuous streak emerges, with pieces that celebrate the fun and power of the feminine. As a feminist label, Eugénie is committed to ethical manufacturing.
Photography by Imogen Wilson for Oyster Magazine
Stella McCartney launched her first collection in Paris in October 2001. As a vegetarian, she does not use any leather or fur in her designs. McCartney’s signature style consists of sharp tailoring, natural confidence and sexy femininity. She has an eco-friendly ethos which is reflected in her designs.Stella McCartney’s commitment to sustainability is evident through-out all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company. They are the world’s first and only vegetarian luxury brand. They believe that no animal should give their life for the sake of fashion.
The Summer collection is introduced by: Celebrating the collection’s spirit of life and love with the ease of summer, our latest campaign finds inspiration in France’s Côte d’Azur, set in the grounds of Eileen Gray’s iconic villa E-1027 amidst Le Corbusier’s modernist murals. The season’s corset tailoring, textured vegetarian ultra-suede and printed surf-inspired Lycra are captured through Harley Weir’s lens on models originally cast in our Summer 2017 runway show, depicting the vibrancy and softness in movement of the collection. This season features an uplifting ‘All is Love’ message by contemporary artist Urs Fischer.
The Wellington based fashion label, is a Certified fair trade organic clothing that is ethically and sustainably made from seed to garment. What’s really wonderful, is that fashion labels, such as kowtow, defy the classic fast fashion system that is taken place globally. It is a fashion label that sets fair ethical examples, does not follow trends, while having an individual personality within its clothing. This makes it much more personable, in the fact that many people can relate to wearing the clothing and be comfortable in knowing that it has been made in a fair manner. Unfortunately, as a society, we very much and very often only see what is shown to us on the surface. We are fed what is on the plate, without knowing what happens behind the scenes.
Fashion is a multi-billion dollar industry, where the speed of consumerism and waste is every increasing. I really believe that businesses such as kowtow, are representing a positive change that is needed. Slave trade is still occurring every single day, yet many of us are not aware of it. Ethical brands such as kowtow, raise awareness that we need to create a safer and fair environment for workers, as well as the use of 100% fair trade certified cotton. Our clothes are produced from hours and hours of hard work, where often employees are not paid fairly. However, the label is open in its honesty, in supporting their workers with free transport, paid holiday, living wage and factory pays for their social security and pension funds. The shoots below makes me amazed at how talented these people are who create the clothes we wear. I love the simplicity of the garments, and the black and lighter colours. The style enhances a longer silhouette and makes good everyday casual wear. It’s artistic, creative, structured and beautifully made.
All images from kowtow