Tagged: Environment

Stella McCartney Winter Campaign 2017

SMC_WINTER17_INTERNAL_IMAGE_1026x684_BStella McCartney’s Winter 2017 campaign brings awareness of the growing issue of waste and over consumption. It is photographed by Harley Weir in the Eastern Coast of Scotland. The man-made landscapes is formed from all the waste that has been piled into these areas that causes us to question the significant affect we are placing on our environment. The campaign features models Birgit Kos, Iana Godnia and Huan Zhou who provide a distinct contrast to the bleak environment, bringing a youthful positivity and hope to the message.

“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella

SMC_WINTER17_INTERNAL_IMAGE_1026x684_AThis campaign reminds us of the impact that over consumption is having on the environment and the amount of waste that is ending up in landfills, with nearly 300 million tons of plastic produced every year. It causes us to question what fabric our clothing are made of and how often are we buying clothes with the mindset of sustainability. The Winter 2017 collection features soft head-to-toe jersey tailoring in shades of honey, sand and grey creating full silhouettes rich in detail. Evening wear has sheer embroidered tulle layered with lace.

On the site it also says: We stand by our commitment to being a responsible, sustainable brand. Throughout the new collection we use innovative and recycled materials such as organic cotton, sustainably-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. We are continually trying to lessen our impact on the environment. It is expected that plastic production will triple by 2050 when the population explodes to almost 10 billion – so it is vital that we act now. It’s good to see transparency and honesty, especially when the fashion industry has a huge impact on the environment.W17_Layout_MASTER WIP.indd

“Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.” – Urs Fischer

What an incredible message to spread, especially in a consumer society where we are constantly told to buy things. Let’s be encouraged to be environmentally conscious, support businesses that have good ethics that’s turned into action, recycle what we can and wear clothing for longevity, personal style and ethical use, rather than quick disposal. We’re all responsible, and we can all make a difference together by being more conscious and taking action for gradual change.

Discover the campaign here.

Five Tips On Reducing Plastic Bag Use

1a0dc6f3d26f48483a207a2ba99e4ec1.jpgIf you have heard of the environmental impact of plastic bags, then you know how much harm they can cause. In the late 1970’s, according to bagmonster.com, the “Paper or Plastic” wars began. The plastic bag was introduced to the supermarket industry, and were beginning to overtake the paper bags. Did you know that the World Economic Forum says oceans will have more plastic than fish by 2050? If you recently saw the images of sea turtles that have died from ocean pollution, it’s heartbreaking. Every year, more than 100,00 marine mammals die every year after ingesting or becoming entangled in ocean pollution, ingestion or entanglement in waste.

Sea turtles and other marine creatures mistake plastics for food (such as jellyfish) and ingest it. This mistake causes blockages within their digestive system and eventual death. In Huffington Post, it states Some 240,000 plastic bags are used globally every 10 seconds, according to the Sierra Club, and fewer than 5 percent are recycled…the average American now uses 300 to 700 plastic bags per year.There are small ways in which we can use less plastic over time. It could be buying products that aren’t over packaged with plastic. Raising awareness of the affects of plastic on the environment, or bringing your own reusable bags when purchasing from stores.

Bring your own reusable bags to the supermarket. Most supermarkets sell their own reusable bags, or you can bring your own. I like to bring a school bag, a side bag and a large handbag to fit most of my groceries without needing to use a plastic bag. This means that instead of using up to 6 plastic bags to put all my groceries in, I can limit it to 1-2 plastic bag for my bin liner.

Buy less items with over-packaging. Whenever possible, look for produce and other items that aren’t over-packaged. There are many products and companies that have good ethics, but make sure they are not simply green washing. Using less plastic over time, also allows companies to realise that many consumers are not willing to support over packaging and use of plastic.

Reuse and recycle plastic bags. There will still be weeks where I will have a plastic bag to carry, and store it in the cupboard. A great way to use the spare plastic bags is to reuse or recycle them.You can use them as rubbish bag liners, donate them or use them as storage.

Don’t buy bottled water and carry a reusable drink bottle. Try drinking water from home, boiling it or keeping it cool in the fridge. Plastic bottles are one of the top five most common types of litter found on beaches. You’ll save money, as bottled water can be expensive and really add up over time.

Create awareness of the importance of recycling. It’s good to educate and raise awareness to others why recycling is important. It’s easy for many people to forget, and simply toss all the rubbish into one bag. If we encourage everyone to recycle, we become more conscious of the difference we can make through small actions.