Stella McCartney’s Winter 2017 campaign brings awareness of the growing issue of waste and over consumption. It is photographed by Harley Weir in the Eastern Coast of Scotland. The man-made landscapes is formed from all the waste that has been piled into these areas that causes us to question the significant affect we are placing on our environment. The campaign features models Birgit Kos, Iana Godnia and Huan Zhou who provide a distinct contrast to the bleak environment, bringing a youthful positivity and hope to the message.
“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella
This campaign reminds us of the impact that over consumption is having on the environment and the amount of waste that is ending up in landfills, with nearly 300 million tons of plastic produced every year. It causes us to question what fabric our clothing are made of and how often are we buying clothes with the mindset of sustainability. The Winter 2017 collection features soft head-to-toe jersey tailoring in shades of honey, sand and grey creating full silhouettes rich in detail. Evening wear has sheer embroidered tulle layered with lace.
On the site it also says: We stand by our commitment to being a responsible, sustainable brand. Throughout the new collection we use innovative and recycled materials such as organic cotton, sustainably-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. We are continually trying to lessen our impact on the environment. It is expected that plastic production will triple by 2050 when the population explodes to almost 10 billion – so it is vital that we act now. It’s good to see transparency and honesty, especially when the fashion industry has a huge impact on the environment.
“Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.” – Urs Fischer
What an incredible message to spread, especially in a consumer society where we are constantly told to buy things. Let’s be encouraged to be environmentally conscious, support businesses that have good ethics that’s turned into action, recycle what we can and wear clothing for longevity, personal style and ethical use, rather than quick disposal. We’re all responsible, and we can all make a difference together by being more conscious and taking action for gradual change.
Discover the campaign here.
As we Aucklanders know, the weather can be quite unpredictable at the best of times. One moment the sun is shining and the sky is a beautiful blue, and the next moment it’s pouring down with showers and the clouds seem to fly by very fast. Throughout the last 5 years I have been through at least a dozen umbrellas. My third umbrella this year said goodbye today, before going inside out as the blustery wind blew heavily, it was quite a sight! I’d seen these wonderful Blunt umbrellas for quite a while, read several reviews and watched the videos online to see the level of wind resistance. It seemed like the right time to invest in one to resolve my umbrella dilemma.
There’s a wide range of colours to choose from blue, pink, red, orange, green and many more, with various different sizes from XS Metro, Blunt Lite, Blunt Classic, Blunt XL and more. I was considering getting the yellow one, as it’s a bright sunshiney colour on a rainy day, but I noticed that there was a Limited Edition Karen Walker design that was just absolutely lovely. It was sold out when I looked online, and so I went into the Karen Walker store in Britomart to make the purchase. It felt like such a relief to finally get an umbrella that won’t let me down, as you can probably tell as I’ve dedicated a post on umbrellas!
“There’s something about sheltering under a Blunt umbrella that gives a gorgeous sense of sanctuary. You’re in your own private world, your own dome, light and sound take on a different attitude and you feel ever so slightly removed and cocooned. It’s kind of heavenly.” – Karen Walker
The Blunt website says: Karen Walker is NZ’s top fashion designer well-known for her chic-meets-eccentric handwriting and her love of print and colour. This season Blunt Umbrellas has collaborated with Karen Walker to bring you another Limied Edition. The much-coveted Bird print from Karen Walker’s new season collection ‘Babou’s Revenge’. They are sold in the size XS Metro, and are designed in New Zealand. Featuring a whimsical bird print, that look like droplets of giant raindrops in the distance. Blunt Umbrellas are known to be one of the strongest umbrellas and can easily fold up. However, I find that they are at a size that’s more suitable for fitting in a medium-large bag.
Their collaboration from last year was a huge success, which has led to the release of a second collection. Featuring the bird print from Karen Walker’s new season collection, ‘Babou’s Revenge’. They are sturdy and stylish to brighten up the day and combine the elements of style and functionality. We’ve all experienced the feeling of the umbrella going inside out and sadly disposing it into the bin, wondering if this will be the endless cycle of purchasing a new umbrella one after another. The size is suitable for a single person, and can squeeze two people. If you have a Blunt Umbrella, what are your thoughts and your experience with them?
Edun is a sustainable fashion label, found in 2005 by Ali Hewson and her husband, Bono. Its collections of clothing, accessories and jewellery are a reflection of local craftsmanship. The Fall collection features an eclectic, bold colourful palette and elusive design collective drew inspiration for textures and hues from the contemporary artist Mickalene Thomas. Featuring graphic patterns, cropped motorcycle jacket, chunky sweaters and zebra prints. The clothes were crafted in partnership with several different organisations Africa, including the Ethical Fashion Initiative in Burkina Faso and designer Carole Nevin in South Africa. All images from original website
Stella McCartney launched her first collection in Paris in October 2001. As a vegetarian, she does not use any leather or fur in her designs. McCartney’s signature style consists of sharp tailoring, natural confidence and sexy femininity. She has an eco-friendly ethos which is reflected in her designs.Stella McCartney’s commitment to sustainability is evident through-out all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company. They are the world’s first and only vegetarian luxury brand. They believe that no animal should give their life for the sake of fashion.
The Summer collection is introduced by: Celebrating the collection’s spirit of life and love with the ease of summer, our latest campaign finds inspiration in France’s Côte d’Azur, set in the grounds of Eileen Gray’s iconic villa E-1027 amidst Le Corbusier’s modernist murals. The season’s corset tailoring, textured vegetarian ultra-suede and printed surf-inspired Lycra are captured through Harley Weir’s lens on models originally cast in our Summer 2017 runway show, depicting the vibrancy and softness in movement of the collection. This season features an uplifting ‘All is Love’ message by contemporary artist Urs Fischer.