In the digital age, the question of privacy seems to be ever changing, as large corporations have an increasing amount of information on individuals. Reading Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier, was eye opening and makes you ask a lot of questions in regards to privacy, technology and social media. However, Social media is a tool and a platform, and it comes down to how we are using it, and what we are using it for. In a sense, surveillance is not simply the cameras on the street or in the shop, but in our daily spaces.
Direct, personalised and targeted marketing is increasing, as algorithms are able to track what we have viewed, searched, liked, shared and purchased. Someone dear to me mentioned the book 1984, which I am currently reading and find it really interesting. However, at the time it seemed unlikely that it may occur, that Big Brother would be watching a person’s every move, but it seems that it’s the reality today. On one hand, we can decide what we want to share, and on the other hand, whatever information is searched, posted and clicked online is always recorded. The sense of mystery in ones life is not as apparent.