The Wellington based fashion label, is a Certified fair trade organic clothing that is ethically and sustainably made from seed to garment. What’s really wonderful, is that fashion labels, such as kowtow, defy the classic fast fashion system that is taken place globally. It is a fashion label that sets fair ethical examples, does not follow trends, while having an individual personality within its clothing. This makes it much more personable, in the fact that many people can relate to wearing the clothing and be comfortable in knowing that it has been made in a fair manner. Unfortunately, as a society, we very much and very often only see what is shown to us on the surface. We are fed what is on the plate, without knowing what happens behind the scenes.
Fashion is a multi-billion dollar industry, where the speed of consumerism and waste is every increasing. I really believe that businesses such as kowtow, are representing a positive change that is needed. Slave trade is still occurring every single day, yet many of us are not aware of it. Ethical brands such as kowtow, raise awareness that we need to create a safer and fair environment for workers, as well as the use of 100% fair trade certified cotton. Our clothes are produced from hours and hours of hard work, where often employees are not paid fairly. However, the label is open in its honesty, in supporting their workers with free transport, paid holiday, living wage and factory pays for their social security and pension funds. The shoots below makes me amazed at how talented these people are who create the clothes we wear. I love the simplicity of the garments, and the black and lighter colours. The style enhances a longer silhouette and makes good everyday casual wear. It’s artistic, creative, structured and beautifully made.
All images from kowtow